The mobile population is growing at a rapid pace and every
mobile user is a consumer that uses products and hires services. Another good
thing about mobile is that it has become an inseparable part of our life.
Everyone needs mobile for various reasons and you can find many people who
maintain two mobiles. The usability of mobile is so high that people carry
their phones wherever they go. A mobile is used for communicating and also for
marketing. People receive marketing messages from various companies and they
respond to the messages they find useful. It is called SMS marketing and it is
quite useful for retail and service industries.
The primary benefitof Bulk SMS marketing is that it is saves cost and gives highest return on
investment. No other form of advertising is as result oriented as mobile
advertising and for this reason companies are interested in running SMS
advertising campaigns to reach out to their customers. Another advantage of
mobile advertising is that it is customer oriented and companies can optimize
their campaigns to target the customer living in specific area. For example,
you can send marketing messages to people living in a particular area. For
this, all you need to do is to select the mobile numbers operating in that
area.
People have no problem in receiving marketing messages as
the messages don't disturb them. They have objections in marketing calls made
by sales executives. People generally avoid talking to sales executives over
phone but they read marketing messages with great interest. According a survey,
people wait to hear from the companies. They want to get information on
prices,updates and weather from SMS. Companies offering discounts can use SMS
marketing to tell people about the discount offer. Some marketing professionals
also claim to generate website traffic through mobile advertising.
Ad agencies and media houses can take advantage of bulk SMS marketing service and increase their revenue
by starting their mobile advertising division. The good thing is that anyone
can start mobile advertising as it doesn't require heavy investment. All one
needs to do to launch one's mobile advertising business is to join hands with a
reliable bulk SMS service provider. There are many companies that provide Bulk SMS services and you can find them
on the web. Once you have found a trustworthy SMS service provider, you can
start buying bulk SMS from the
service provider and resell those SMSs at a premium to your clients. The
premium is your profit.